From Boardroom to Lobby: Seamless AV for Serh Group in Abu Dhabi
Serh Group, formerly known as Al Dhafra Technical Services, is an Abu Dhabi-based group providing oil and gas operations, logistics and manpower services across the UAE. Founded in 1976, the group was created to support the economic growth and social development of the Al Dhafra region. In 2025, the group was relaunched under a new corporate identity.
As the group continues to grow, its Abu Dhabi offices needed communication spaces to match: reliable video conferencing for leadership, a consistent meeting experience across rooms of different sizes, and an effective way to share corporate information throughout the office.
Polymedia designed and delivered a comprehensive AV solution covering the executive offices, boardroom, meeting rooms and common areas. Every room is built on a single Logitech platform, so meetings start the same way, with one tap on the controller, whatever the size of the space.
Contact us As the group continues to grow, its Abu Dhabi offices needed communication spaces to match: reliable video conferencing for leadership, a consistent meeting experience across rooms of different sizes, and an effective way to share corporate information throughout the office.
Polymedia designed and delivered a comprehensive AV solution covering the executive offices, boardroom, meeting rooms and common areas. Every room is built on a single Logitech platform, so meetings start the same way, with one tap on the controller, whatever the size of the space.
From Boardroom to Lobby: Seamless AV for Serh Group in Abu Dhabi
Serh Group, formerly known as Al Dhafra Technical Services, is an Abu Dhabi-based group providing oil and gas operations, logistics and manpower services across the UAE. Founded in 1976, the group was created to support the economic growth and social development of the Al Dhafra region. In 2025, the group was relaunched under a new corporate identity.
As the group continues to grow, its Abu Dhabi offices needed communication spaces to match: reliable video conferencing for leadership, a consistent meeting experience across rooms of different sizes, and an effective way to share corporate information throughout the office.
Polymedia designed and delivered a comprehensive AV solution covering the executive offices, boardroom, meeting rooms and common areas. Every room is built on a single Logitech platform, so meetings start the same way, with one tap on the controller, whatever the size of the space.
Contact us As the group continues to grow, its Abu Dhabi offices needed communication spaces to match: reliable video conferencing for leadership, a consistent meeting experience across rooms of different sizes, and an effective way to share corporate information throughout the office.
Polymedia designed and delivered a comprehensive AV solution covering the executive offices, boardroom, meeting rooms and common areas. Every room is built on a single Logitech platform, so meetings start the same way, with one tap on the controller, whatever the size of the space.
Executive and Meeting Spaces
CEO Office: A 75-inch Samsung display, a Logitech Rally Bar Mini and an extended Rally Mic Pod deliver clear audio and video in an intimate setting. Meetings are run from a desk-mounted Logitech Tap IP controller, while a PanConnect cable cubby provides clutter-free access to power, wireless charging and HDMI.
Boardroom: Built for larger meetings, the boardroom centres on an 85-inch Samsung display and a Logitech Rally Plus system powered by a dedicated Logitech RoomMate appliance. A Logitech Tap controller manages meetings, an Evoko Naso panel handles room booking, and multiple PanConnect modules bring power, charging and connectivity along the full conference table.
Meeting Room: The 8-person room features a 65-inch Samsung display on a full-motion wall mount, a Rally Bar Mini with an extended mic pod, a Logitech Tap IP controller, an Evoko Naso room scheduler and two PanConnect tabletop cubbies.
Chief Officer Room: A streamlined executive setup with a 55-inch Samsung display, a compact Logitech Rally Bar Huddle, a Tap IP controller and a single PanConnect power and HDMI module.
Boardroom: Built for larger meetings, the boardroom centres on an 85-inch Samsung display and a Logitech Rally Plus system powered by a dedicated Logitech RoomMate appliance. A Logitech Tap controller manages meetings, an Evoko Naso panel handles room booking, and multiple PanConnect modules bring power, charging and connectivity along the full conference table.
Meeting Room: The 8-person room features a 65-inch Samsung display on a full-motion wall mount, a Rally Bar Mini with an extended mic pod, a Logitech Tap IP controller, an Evoko Naso room scheduler and two PanConnect tabletop cubbies.
Chief Officer Room: A streamlined executive setup with a 55-inch Samsung display, a compact Logitech Rally Bar Huddle, a Tap IP controller and a single PanConnect power and HDMI module.
Digital Signage and Common Areas
Corporate Displays: One 75-inch and two 65-inch Samsung business displays share corporate information across the lobby, collaboration and pantry areas. Articulating wall mounts allow viewing angles to be adjusted to each space.
Interactive LED Centrepiece: The lobby's focal point is a 163-inch Absenicon X163 all-in-one interactive LED display. More than 3.6 metres wide, with Full HD resolution and 600 nits of brightness, it stays vivid in the brightly lit open space and supports both digital signage and touch-based presentations. Despite its 203 kg weight, it sits on a dedicated mobile stand and can be repositioned whenever needed.
Today, Serh Group's leadership and teams move from a one-to-one executive call to a full boardroom session using the same familiar tools, while room scheduling panels keep meeting spaces organised. In the lobby, the interactive LED screen welcomes visitors and partners and serves as a flexible stage for presentations and corporate content, reinforcing the group's new brand from the moment guests arrive.
Interactive LED Centrepiece: The lobby's focal point is a 163-inch Absenicon X163 all-in-one interactive LED display. More than 3.6 metres wide, with Full HD resolution and 600 nits of brightness, it stays vivid in the brightly lit open space and supports both digital signage and touch-based presentations. Despite its 203 kg weight, it sits on a dedicated mobile stand and can be repositioned whenever needed.
Today, Serh Group's leadership and teams move from a one-to-one executive call to a full boardroom session using the same familiar tools, while room scheduling panels keep meeting spaces organised. In the lobby, the interactive LED screen welcomes visitors and partners and serves as a flexible stage for presentations and corporate content, reinforcing the group's new brand from the moment guests arrive.
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Command and
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